Analytics & Reporting
Why It’s Important: Understand your website’s performance and customer behaviour.
What It Does: Tracks important numbers like sales, traffic, and customer behaviour so you can improve your store.
Popular Tools in Australia:
- Google Analytics (free and essential)
- Shopify Analytics (for Shopify stores)
- Kissmetrics
SEO Tools
Why It’s Important: Help your website show up on Google and get more traffic.
What It Does: Optimises your website to improve search rankings and visibility on Google.
Popular Tools in Australia:
- SEMrush
- Ahrefs
- Yoast SEO (for Shopify, WordPress)
Social Media Management Tools
Why It’s Important: Plan, schedule, and manage your social media posts easily.
What It Does: Helps you schedule posts, track engagement, and manage multiple social accounts from one place.
Popular Tools in Australia:
Customer Reviews & Reputation Management
Why It’s Important: Build trust and improve your reputation by showcasing customer reviews.
What It Does: Collects and displays customer reviews to help new customers trust your brand.
Popular Tools in Australia:
- Yotpo
- Trustpilot
- Product Reviews (for Shopify)
Referral Program Tools
Why It’s Important: Encourage your customers to refer their friends, increasing your sales.
What It Does: Lets customers refer friends to your store in exchange for discounts or rewards.
Popular Tools in Australia:
- ReferralCandy
- Yotpo (also offers referral programs)
Shipping and Fulfillment Tools
Why It’s Important: Make shipping easy and reliable for both you and your customers.
What It Does: Manages shipping options, tracks orders, and integrates with your suppliers or third-party fulfilment services.
Popular Tools in Australia:
- ShipStation
- Sendle (popular for Australian businesses)
- Australia Post’s eParcel