The digital landscape is always evolving, and 2025 is no different. For e-commerce and product-based businesses, staying competitive means staying informed. Whether you’re selling handmade goods, curated collections, or fast-moving consumer products, these are the latest trends worth paying attention to.
At Kartia, we work with businesses like yours to make sure your brand and online store are not just keeping up, but standing out.
Shoppers expect tailored experiences, from the products they see on your homepage to the emails landing in their inbox. Platforms like Shopify and Klaviyo are using smart automations and AI to deliver personalised content in real time. Brands that embrace this are seeing stronger engagement, higher conversion rates, and more repeat customers.
If your store still offers the same journey to every visitor, it might be time to rethink how you present your products and communicate with your audience.
The ACCC is cracking down on vague environmental claims. If your products are labelled as “eco-friendly” or “sustainable,” you now need clear evidence to support those claims. This includes how materials are sourced, how products are packaged, and what impact they actually have.
There’s still a strong market for conscious consumers, but messaging needs to be carefully crafted to be both honest and compliant. Good storytelling and solid facts go hand in hand.
Facebook and Instagram Shops are now integrating directly with Shopify’s checkout, reducing friction and speeding up the path to purchase. Meanwhile, TikTok Shop is rolling out in Australia, giving brands a whole new way to connect with customers through influencer collaborations and native checkout features.
For many small businesses, this is a huge opportunity to drive traffic and sales through content that feels organic, engaging, and real. Having your store and content ready for this shift is key to getting results.
Consumers are responding more to quick, relatable content than overly polished brand stories. Whether it’s a 30-second “why we made this” video, a behind-the-scenes look at packing orders, or a real customer review, micro-content is building stronger connections and encouraging action.
The good news? You don’t need a full production crew to get started. You just need a clear plan and consistent visuals that reflect your brand’s personality.
Whether you’re looking to improve your product pages, introduce automated emails, create branded content for social, or redesign your online store, Kartia is here to help. We collaborate with product-based businesses to deliver clean, creative and conversion-friendly design and marketing that actually works.
Let’s future-proof your e-commerce business together.
Ready to kick 2025’s butt?
AI personalisation means your digital touchpoints, such as websites, emails, or ads, automatically adjust what people see based on their behaviour, interests, or past actions.
For e-commerce and product-based businesses, staying competitive means staying informed. Whether you’re selling handmade goods, curated collections, or fast-moving consumer products, these are the latest trends worth paying attention to.
Tools that are valid and useful for Australian eCommerce businesses and why its important to make this your top priority! Kartia Designs will show you why!