Why founder involvement still matters when you have a marketing team. There’s a common misconception about hiring a marketing team. You hand over your branding,
Something changed on social media this year, and most business owners have no idea it happened. You’ve probably heard the noise about AI generated content.
If you’ve followed Kartia for a while, you’ll know we’re huge advocates for founder-led content. In fact, it’s one of the first strategies we recommend
Most business owners avoid being the face of their brand. It feels exposing. It feels like an unnecessary risk when a polished graphic or a
If I had a dollar for every time someone asked me how to boost their social media engagement, I’d probably have enough to fund everyone’s
Most marketing problems aren’t marketing problems. They look like marketing problems. A website that doesn’t convert. Social content that gets likes but no leads. A
