Marketing
Followers Were Never the Point. Connection Was.
Honest confession: if I wasn’t running a business where this is literally the job, I wouldn’t be on social media at all. Not because I
16 October 2026
Honest confession: if I wasn’t running a business where this is literally the job, I wouldn’t be on social media at all. Not because I
You know your business inside and out. You know the process, the offering, the industry jargon, the tiny details that make what you do different.
Why founder involvement still matters when you have a marketing team. There’s a common misconception about hiring a marketing team. You hand over your branding,
Something changed on social media this year, and most business owners have no idea it happened. You’ve probably heard the noise about AI generated content.
If you’ve followed Kartia for a while, you’ll know we’re huge advocates for founder-led content. In fact, it’s one of the first strategies we recommend
Most business owners avoid being the face of their brand. It feels exposing. It feels like an unnecessary risk when a polished graphic or a